AmaWaterways is making some noticeable upgrades across its fleet this season. The line has been investing heavily in the onboard experience, with enhancements that touch everything from stateroom comforts to dining and wine.
CEO Catherine Powell says the focus is simple: continue raising the bar while staying true to what makes Ama distinct. In other words, improve the experience without losing the personality.
So what’s actually new?
Guests will notice refreshed exterior paint in warmer tones, updated linens, plush robes and slippers, and new bath amenities from sustainable Dutch brand Marie-Stella-Maris. There’s also a new retail partnership with cosmetics brand Laura Geller, with products available onboard.
On the culinary side, Ama is expanding its included dining program. Italian lunches are being added to The Chef’s Table on most ships, and signature dinners created by Culinary Director Chef Robert Kellerhals will become a more prominent feature. The main lounge, now called The Lark, will introduce an all-day “Savor at The Lark” menu alongside its usual refreshments.
There’s also a new bread program (yes, really) with multiple fresh varieties baked daily, plus always-available snack jars stocked with house-made protein balls, muesli bars, dried fruit, nuts and cookies. It’s a small touch, but one that frequent cruisers will probably appreciate.
Wine – long a cornerstone of the Ama experience – is expanding to include more than 30 complimentary red, white and rosé selections per sailing, with additional premium bottles available for purchase. On select itineraries, guests will also find locally sourced chocolates in their staterooms. Along the Danube, that includes confections from third-generation Austrian master chocolatier Johannes Bachhalm, recognized by Gault & Millau.
Ama’s core inclusions remain unchanged: spacious accommodations, all onboard meals, wine and beer with lunch and dinner plus during Sip and Sail, multiple daily shore excursion options, Wi-Fi, and a dedicated Cruise Manager. What’s new here is complimentary soft drinks available throughout the day on most European ships.
The line is also rolling out updated branded items onboard to reflect its refreshed visual identity.
The bottom line? Ama isn’t trying to become something else. It’s just getting better at what it already does well. And we can’t wait to experience the refreshed product.
THIS ARTICLE WAS ORIGINALLY PUBLISHED AT RIVER CRUISE ADVISOR.