After experiencing what the UN World Tourism Organization called “the worst year in tourism history,” the global tourism industry has achieved a remarkable milestone in 2024. International tourist arrivals have fully recovered to pre-pandemic levels, marking a significant turning point for one of the world’s most important economic sectors.
The Numbers Tell the Story
According to the UNWTO World Tourism Barometer, international tourist arrivals climbed to 1,465 million last year, matching the pre-pandemic (i.e. 2019) …